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Retail planogram example
Retail planogram example





Your wall planogram can then be easily replicated when needed, or prevent you from duplicating a layout that did not work as well.

  • Make note on your planogram of any special signing, graphics or props for this presentation on the planogram form.
  • Hang the stock of pants on the hangrail first by color and then sized within color. Make sure the hangers hook from the right. Arrange from smallest size in front to the largest in back of the straight arm or waterfall.
  • Replace the initial coordinate pieces and fill in behind them with the remaining stock in that style and color.
  • Now you can remove the preliminary single garments from the wall and install the correct fixtures in their places.
  • Once you are satisfied with your composition plan, sketch a planogram that shows placement for each item.
  • As you can see these planograms tell effective “fashion stories” that would pull your customer to the merchandise. Ternus present the following planogram examples to help.
  • Step back and evaluate the composition of the new wall section and decide if it is a “seller”.
  • Strive for balanced optical weight, good proportions, interesting lines, and so on. Remember that these additions need to enhance the merchandise.
  • Add props, graphics, signs or mannequin alternatives to your configuration.
  • For example, arrange colors in a cool, warm, cool or warm, cool warm configuration.

    retail planogram example

    Following the rainbow color guidelines mentioned in our blog posting Color as a Merchandising Strategy, June 2010, as you work out the composition, or use a warm-cool color technique. Simply attach the hangers temporarily onto your wall standards, slatwall, or grid wall in a balanced sequence.

  • You don’t need to put hardware on the wall just yet.
  • Remember to bring one of each color if there are multiple colors.

    retail planogram example

    Take one piece of each item in the grouping you are going to display to the wall, you might pull on hanger with each blouse, knot top, skirt, pant, sweater, vest, or jacket from the coordinate group.Clear the wall section of all merchandise, display hardware and props.Do not send mixed messages by trying to show for example casual wear and business dress together.

    retail planogram example

  • Choose a fashion grouping with the same end use, fabrication, style, and color story.
  • Once you’ve grasped the concept and “know” your walls, you’ll be able to draw planograms without doing a mockup on the wall initially. If you are a novice at creating and setting wall displays you probably need to go through every step for the first few times. Judith Bell and Kate Ternus in their book Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, offer 10 simple steps to creating great display walls utilizing wall planograms. Planned display walls sell – we all know that! It’s the planning that can stump us.







    Retail planogram example